The digital age has made it easier for anyone and everyone to start an online business, become an entrepreneur or creator. As an online user we now have more choice than ever if we’re looking for a solution to a problem; a huge choice of service and product companies are no more than a couple of clicks away.

I remember when the ability to make your own website and online presences became possible. We all created what we thought was an impressive and creative site and sat back and said ‘Well, that’s that done, I can relax and watch the orders roll in…’. Much as if we had ordered a print run of leaflets and we could put that job out of our minds now it was complete.

Well obviously in hindsight, it wasn’t as easy as that. And in hindsight, how awful did those first personal websites look? What became clear as those early years rolled by was that your website would need constant improvement and revamping to stand out from the huge choice available to anyone at any time, anywhere. A website that sells products or (especially) services needs to do a number of things, chief amongst which is that it has to build trust, to forge a relationship between the viewer and the business even before they have made contact. Because we are primarily visual creatures, the look and feel of the site design and the photography is of primary importance in this process.

Authentic, genuine, well designed images

Personal brand photography is something you commission to create a series of authentic, genuine, well designed images that you would be able to use on your website, social media accounts and for other online (or offline) marketing purposes. It gives you a coherent, designed look that, even if you know nothing about photography, conveys a sense of professionalism, character and inviduality which is very important, particularly in a competitive area, to stand out and ‘speak’ to your potential clients. You’ve probably seen LinkedIn profiles with no photograph of the person they’re supposed to be representing. What impression does that vonvey. The dodgy looking selfie won’t cut it either. And you might have seen websites that promote a service of some kind with no real information on the ‘About’ page, let alone images of the team involved. It’s no surprise then that viewers move on to your competitors who have more a informative, authentic online presence.

Connect with your potential clients

Commissioning personal brand photography makes sense then, if you’ve any kind of intent to connect with your potential clients. It’s vital for consultants of any kind, trainers, advisers, business coaches, gurus, designers, speakers, architects, business support experts or anyone who runs a service to build trust and a rapport with people who are in your target market. With over 25 years experience, I’m able to create for you relaxed, warm  portraits with an ‘open’ expression that show you and your personality and to help your potential clients move forward and make contact. The rest is up to you but having superb personal brand photographs to complement a nicely designed website and is a great start to your success in business.