Personal Brand Photography

Tailored shoots to reflect you and what you do

So what is Personal Brand Photography anyway?

colour personal branding photography personal brand portraitThe digital age has made it easier for anyone and everyone to start an online business, become an entrepreneur or creator. As an online user we now have more choice than ever if we’re looking for a solution to a problem; a huge choice of service and product companies are no more than a couple of clicks away.

I remember when the ability to make your own website and online presences became possible. We all created what we thought was an impressive and creative site and sat back and said ‘Well, that’s that done, I can relax and watch the orders roll in…’. Much as if we had ordered a print run of leaflets and we could put that job out of our minds now it was complete.

Well obviously in hindsight, it wasn’t as easy as that. And in hindsight, how awful did those first personal websites look? What became clear as those early years rolled by was that your website would need constant improvement and revamping to stand out from the huge choice available to anyone at any time, anywhere. A website that sells products or (especially) services needs to do a number of things, chief amongst which is that it has to build trust, to forge a relationship between the viewer and the business even before they have made contact. Because we are primarily visual creatures, the look and feel of the site design and the photography is of primary importance in this process.

Authentic, genuine, well designed images

Personal brand photography is something you commission to create a series of authentic, genuine, well designed images that you would be able to use on your website, social media accounts and for other online (or offline) marketing purposes. It gives you a coherent, designed look that, even if you know nothing about photography, conveys a sense of professionalism, character and inviduality which is very important, particularly in a competitive area, to stand out and ‘speak’ to your potential clients. You’ve probably seen LinkedIn profiles with no photograph of the person they’re supposed to be representing. What impression does that vonvey. The dodgy looking selfie won’t cut it either. And you might have seen websites that promote a service of some kind with no real information on the ‘About’ page, let alone images of the team involved. It’s no surprise then that viewers move on to your competitors who have more a informative, authentic online presence.

Connect with your potential clients

Commissioning personal brand photography makes sense then, if you’ve any kind of intent to connect with your potential clients. It’s vital for consultants of any kind, trainers, advisers, business coaches, gurus, designers, speakers, architects, business support experts or anyone who runs a service to build trust and a rapport with people who are in your target market. With over 25 years experience, I’m able to create for you relaxed, warm  portraits with an ‘open’ expression that show you and your personality and to help your potential clients move forward and make contact. The rest is up to you but having superb personal brand photographs to complement a nicely designed website and is a great start to your success in business.

If you’re an entrepreneur, you own a small business or you’re just starting out making a splash in the business world then it pays to consider your visual online image as early as possible. Rather than having a single headshot photograph on your site and the same image everywhere else online, a collection of carefully designed images coordinated around your look and your branding goals, can transform your website and visually convey a cohesive, coordinated impression of professionalism and creativity to your viewers.

You can see examples of the kind of thing we can produce together below and also on my location portraits page. We are also able to photograph in my fully equipped photography studio near Reading in Berkshire. We can create a variety of looks with creative lighting and choice of appropriate backgrounds.

My own flavour of personal brand photography includes a pre-shoot consultation and chat where we’ll discuss all of the elements that contribute to a successful personal brand shoot. Like most things in life, a little bit of planning goes a long way. Amongst the things we will cover are:

  • Your branding goals
  • Where and how you’re going to use the photographs
  • Style of the images
  • Lighting
  • Colours
  • How we’re going to design the compositions to create compelling images that will catch the eye.
  • Clothing (very important to the finished results).
  • Photography shoot location(s)
  • Editing and processing for your final look
Personal branding photos of Emma
Emma came to the studio for her portrait photography shoot.
henley brand portraits
I photographed Alex at Henley Business School in Henley-on-Thames.
personal branding photographic portraits
This combination of indoor and outdoor portraits of Amanda allows for great variety on a website, for social media, reports and online articles. I composed a couple of these images with 'negative space' which allows text to be overlaid on the image by your site designer.

There’s no need to worry about the preparation for your shoot 🙂 and there’s no homework – promise! I’m not just there to push a button, I’ll hold your hand through the complete pre-session process and the photo shoot itself. Before the session, I’ll illustrate my approach and show you relevant images for discussion. I can suggest locations that would be great for your shoot and we can finalise a complete plan before we start. On the day, I’ll bring any equipment we need from portable backdrops, studio and portable lighting and a range of state-of-the-art camera equipment to produce technically impressive images. After the shoot is over, I will be processing and editing your images. Each frame is individually tweaked and polished to look great, both in print and on the web. I’ll supply your digital files in high resolution and low resolution sizes for both of those purposes. You’ll also get a private online gallery (valid for 30 days) which makes it easy for you to liaise with colleagues or anyone else you trust to help you pick your favourites for your website. I will include my 2p worth as well if you ask 🙂

Do get in touch to find out more and I’d be pleased to chat through some ideas and give you further information.

black and white personal branding portrait
A dramatic black and white photograph of Laura, designed with 'negative space' for a text overlay on the right hand side.
studio personal branding portriats
Julie, in the studio.
James, photographed on location at his Surrey gym.
DSCF0006
Russel New, Florist from Blomster Designs
Photographed on location at the FireEye offices near Reading.

Book your session online and take the first step to creating your unique online presence.

Personal Brand Photography Packages

Choose your session

puppy

STARTING OUT

  • Pre-shoot consultations
  • Two hour shoot
  • One or two locations (you choose).
  • 30 finished images, edited and processed supplied in high and low resolution complete with worldwide reproduction rights
  • Private online gallery of all images
Online Booking Special Price

£385

£349

Pay securely online with your credit/debit card

Mileage within 25 miles of Reading included

ON THE ROAD

  • Pre-shoot consultations
  • Three hour shoot
  • Up to three locations (you choose).
  • 60 finished images, edited and processed supplied in high and low resolution complete with worldwide reproduction rights
  • Private online gallery of all images
Online Booking Special Price

£495

£449

Pay securely online with your credit/debit card

Mileage within 25 miles of Reading included

dog portrait

TOP DOG

  • Pre-shoot consultations
  • Four to five hour shoot
  • Up to five locations (you choose).
  • 150+ finished images, edited and processed supplied in high and low resolution complete with worldwide reproduction rights
  • Private online gallery of all images
Online Booking Special Price

£1045

£949

Pay securely online with your credit/debit card

Mileage within 25 miles of Reading included

Looking for a simpler photography headshot package? Get in touch and I’ll be able to help.

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